With Combs, Scott Fly Rods Aims for Continuity, Innovation
The recent news that Shawn Combs, a longtime Orvis design and development director, is joining Scott Fly Rods in Montrose, Colorado, has sparked curiosity and speculation within the fly-fishing industry. With Orvis undergoing significant restructuring in the fall of 2025, many wondered if Combs' move to Scott was influenced by the company's turmoil, including layoffs and store closures. However, it turns out that Combs' partnership with Jim Bartschi, the president of Scott Fly Rods, has been a long-simmering process.
Bartschi, reflecting on the move, revealed that he and Combs have been friends for years and had discussed working together eventually. When Combs was ready for a change, Bartschi offered his support, and the two formally joined forces in late 2025. Combs began the new year as Scott's vice president, immersing himself in the company's culture and meeting the dedicated Scott team.
Despite the rumors, Bartschi emphasizes that Combs' hiring is not a replacement but a strategic move to ensure the brand's longevity. With Bartschi's age and desire to spend more time fishing, Combs' expertise and industry experience are invaluable. Bartschi's long-term vision includes Combs as a key figure in the company's future leadership.
Initially, customers may not notice significant changes, as Combs is taking a measured approach. He is absorbing the Scott culture and aligning with Bartschi's organic strategy. Combs plans to evolve the Scott bloodline with innovation at its core, but not by disrupting existing processes. Instead, he will contribute his experience and credentials to the rod-making process when the time is right.
Bartschi supports this approach, excited to collaborate and learn from Combs. He believes in a 24-month concept-to-market strategy, avoiding rushed decisions. Combs, for now, is embracing the role of a student, fishing Scott rods and learning the ropes.
While Bartschi has no immediate plans to step down, Combs' presence signals a transition. Bartschi will leverage Combs' expertise to strengthen the brand and dealer network. The industry eagerly anticipates the impact of Combs' influence on Scott Fly Rods, marking a new chapter in the company's history.
